WHO WE ARE.
OUR MISSION? CONTROL.
At ShredHook, we live for the ride. Our mission is simple: help every rider fall harder in love with snowboarding. Whether you’re linking your first turns or dropping double blacks, we’re here to make every run smoother, steezier, and way more fun. We believe every rider deserves gear that makes them feel more confident, more capable, and more hyped on every single shred session.
OUR PROMISE:
Improve every ride. Stoke every rider. That's the hook.
OUR FOUNDER? COOL!
At ShredHook, we’re riders, too! Our founder, Kyle, was over the sketchy shuffle off the chairlift and across cat tracks, so he built ShredHook, a simple hook + traction pad that adds instant control, stability, and safety when your back foot is out of the binding. After years of dialing it in on real mountains, ShredHook helps every rider exit lifts smoother, traverse with confidence, and keep the flow between runs. Fewer wobbles, more laps, bigger grins. That’s the hook.
OUR VALUES? ALL ABOUT THE COMMUNITY!
Stoke for Everyone:
No gatekeeping, no elitist vibes. From bunny hill to black diamonds, we’re here to fuel your stoke and make every ride more fun
Progress Over Perfection:
Snowboarding isn’t about flawless lines, it’s about pushing your limits, eating a little snow, and getting back up with a bigger grin. We celebrate the ride, wipeouts and all.
Culture, Not Corporate:
We live for the culture, not the cubicles. ShredHook is fueled by boarder slang, chairlift banter, powder-day group texts, and the pure joy of chasing fresh lines. We’re here to honor what makes snowboarding more than a sport…it’s a lifestyle, a language, and a family on the mountain.
Play Hard, Ride Harder:
We’re loud and unapologetically obsessed with snowboarding. If it doesn’t make your ride better and your day funnier, it doesn’t have a place here.