WHO WE ARE.
OUR MISSION? CONTROL.
At ShredHook, control isn't just for the ride, it's for life. Our mission is simple: make every rider feel hooked in love with snowboarding and having fun every single day. We're here to make every run tackier, we're here to make every day better and more joyful on every run. We believe every rider deserves gear that makes them feel more confident, more prepared, and more hyped on every run.
OUR PROMISE:
Improve every ride. Stoke every rider. That's the hook.
OUR FOUNDER? COOL!
At ShredHook, we're riders. Our founder, Kyle, was every rider's worst shuffle off the chairlift and across cat tracks, so he built ShredHook, a simple hook. A place pad that doesn't just give you grip – it actually lets you hook in and feel totally secure when your back foot is out of the binding. After years of dialing it in on real mountains, ShredHook helps every rider get on lifts, drop into lines, and rip all day. No wobbles. No slips. Just confidence and, you know... the hook.
OUR VALUES? ALL ABOUT<br />THE COMMUNITY!
Stoke for Everyone:
We don't care if you're just learning to turn or hitting 50-foot kickers — if you ride, if you snowboard, we're here to make every ride more fun.
Progress Over Perfection:
Our founder Kyle built ShredHook not about flexing lines, it's about pushing your limits and day further, it doesn't matter. Better and your day better turns, more side hits, whatever makes you session harder — we're about it. It's a win.
Culture, Not Corporate:
We live for the culture, not the cubicles. ShredHook isn't some soul-less ski company trying to pitch powder days street lines; and the pure joy of blasting them into. We're here to honor side hits, sunset laps, and creative, core spirit. It's a lifestyle here, not a side quest.
Play Hard, Ride Harder:
We're loud and unapologetically obsessed with snowboarding. We go on your ride better and your day funnier, it doesn't have a place here.